“80% of consumers admit that they are more likely to buy a product if they had the chance to speak to someone about it via a two way conversation”
The story Behind The Experiential Sales Agency
Knewsales Group was founded in 2002 in Toronto Ontario, Canada by Partners Neil Spivack and Mike Kuipers. The idea that People sell to people most effectively and efficiently was the inspiration.
KGS was born from a culture of drive, determination and a passion for results. Knewsales Group creates Experiential Sales™ Programs that measure success based on our ability to deliver on our client’s business goals.
Our pay for performance programs are designed to deliver positive ROI, lower costs to acquire, and increase brand awareness.
There is no other advertising medium that can produce the measurable result that a Knewsales Experiential Sales™ program can.
OUR MISSION STATEMENT: EARNING THE RIGHT TO DELIVER FOR OUR CLIENTS TOMORROW BY EXCEEDING THEIR EXPECTATIONS TODAY
“You should wake up everyday and look forward to going to work”
People & Culture
We are in the business of people: Employees, contractors, clients and consumers.
Creating fulfilling work experiences, building strong partnerships and creating meaningful interactions is our focus and our passion.
We cultivate an environment of transparency, accountability and optimism. We hire for attitude and train for skill.
We work hard. Very hard. But we always find time to connect as a team and to give back to our community.
Our Core Values
Get to know Knewsales. Watch Our Video.
“We activate where people live, work, shop and play”
Every Experiential Sales™ program that we activate is a little different, but the approach is always the same.
Our innovative experiences and Intercept
Sales approach drives conversion at malls, airports, events, festivals, retail stores, transit stations, residential buildings, office towers, and just about anywhere else a conversation can take place.
Whether your objective is lead generation, direct sales, assisted sales, member acquisition, or data capture, we create programs that not only deliver results, but also track performance along the way.
Some of Our Experiential Sales™ Programs
American Express Airport Activation – Direct Sales ProgramPromoting the American Express co-brand Delta credit card. Activation in major US airports such as in Minneapolis Seattle and Los Angeles. Consistently delivering excellent results with a high approval and Platinum product percentage. Experiential photo experience activation leaves a memorable impression for all customers in the airports.
Bell Direct Sales ProgramAcquiring over 800 new customers per month for popular Bell products such as fibre optic TV and high speed internet. Program included activating at trade shows, residential buildings, supermarkets and special events. The KSG team is Bell’s highest performing external sales channel!
Delta/AMEX Customer Appreciation and Acquisition ProgramKSG setup an ice cream truck at various events throughout major cities at baseball games, music festivals, art galleries, and events. Card members showed their AMEX/Delta card and received gourmet ice cream (provided by Cool Hause). Our acquisition team was also there to sign up new members.
LG Appliance Retail Sales Assist Program50 LG Sales Ambassadors covered 250 national retail locations across Canada for a 6 week launch program. Reps were tasked with merchandising the product, training the RSAs, and helping close sales. Over 1300 RSAs trained and 11,190 customer demonstrations performed!
MBNA Campus Tour – Direct Sales ProgramStudents love showing their school colors! National colleges and universities program visiting over 30 campuses coast-to-coast in huge blitzes annually. MBNA affinity card promotions to students, coupled with experiential activations to create buzz and excitement across campus.
Primus Costco Direct Sales Program102 Knewsales Sales Agents staffing 84 Costco locations across Canada selling the exclusive Primus Home Phone and Internet Services. Averaging 9000 daily interactions and growing YoY sales by 30%. Recent Kiosk re-branding strategy had led to increased visibility and SPH.
RBC /Cathay Pacific Mall TourVancouver and Toronto based program, promoting RBC affinity partnership card with Cathay Pacific. Targeting the large Asian market that travels frequently to Asia, particularly Hong Kong. Activations inside of predominantly Asian-based shopping malls. Exclusive intercept sales partner for this card program