XPERIENCE IT. LIVE IT.

We are a passionate group of experts using Experiential Sales™ programs to drive customer acquisition.

WHO IS KSG

WHO IS KSG

KSG produces memorable customer experiences through customer acquisition programs: Experiential Sales™, direct sales, retail training, data capture and face to face sales.

WHERE
WE
EXCEL

• direct sales
• increased brand awareness
• improved ROI
• boost customer base
• lowered costs to acquire

• new customers
• measurable results

OVER 1,200 BRAND AMBASSADORS
IN CANADA, USA + UNITED KINGDOM

EXAMPLES OF
OUR WORK

CASE STUDY: PRIMUS

In 2008 Primus Communication tied up an exclusive relationship with Costco Canada to offer members discounted telephony / internet rates, they turned to KSG to build a nationwide team to take their products to market.

NAPOLEON

KSG partnered with Napoleon to increase sales over the summer grilling season.

OUR TEAM

Neil Spivack

President

Andrew McRae

Managing Partner

Steve Allen

Director, Client Services CAN

Tomasz Zajac

Director, Client Services USA + Training

Steven Huang

Director, Sales Operations

Lisa Hason

Director, Recruitment

Julia Russew

Senior Client Account Manager

Arun Sud

Client Account Manager

Derek Kalala

Client Account Manager

Sam Choe

Manager, HR & Analytics

Sunith Varkey

Finance Manager

Romain Magnieux

Recruitment Manager

Jack Youngberg

Senior Data Analyst

Our Family.
Your Team.

SOME OF
OUR CLIENTS

CONTACT US

National and regional offices across North America and the UK, enable us to activate Experiential Sales™ programs just about everywhere.

USA OFFICE
USA OFFICE

211 East 43rd Street Suite 717

New York, NY 10017

1.800.597.7414

Click here for local

USA offices

CANADA OFFICE

CANADA OFFICE

550 Queen St East, Suite 145,

Toronto, Ontario, M5A 1V2

1.800.597.7414

Click here for local

USA offices

UK OFFICE

UK OFFICE

The Granary, Whiteley Lane, Fareham,

Hampshire, P015 6RQ

1.800.597.7414

Click here for local

USA offices

REACH OUT
TO US

1-800-597-7414
550 Queen St East, Suite 145, Toronto, Ontario, M5A 1V2
211 East 43rd Street Suite 717 New York, NY 10017, USA
The Granary, Whiteley Lane, Fareham, Hampshire, P015 6RQ

STAY
CONNECTED

EXPERIENTIAL SALES AGENCY

KSG produces memorable customer experiences through customer acquisition programs: experiential sales, direct sales, retail training, data capture and face to face sales.

Knewsales Group © 2019. All Rights Reserved.

Experiential Sales

This is how we do customer acquisition.

We create memorable customer experiences that both engage and drive conversion. It is more than just an experience, and more than just a sale. We understand that you are looking for a customer today and a customer for life. Our programs are designed to leave a lasting impression to increase recommendations and sales performance. Customer interactions count, but we focus on increasing ROI, lowering costs to acquire, and closing sales.
As a full service agency we manage your campaign from concept development to daily tracking and reporting.

  • Direct sales kiosks
  • Event marketing at malls, airports, festivals, concerts, sporting events
  • Residential and commercial properties
  • Campus activations and peer-to-peer programs
  • Data collection and reporting

Retail Sales Solutions

Win the battle at retail with field sales solutions.

Whether it is a full-time field sales program, weekend blitz campaign, or launch support, we have the experienced sales team and the retail knowledge to create engaging brand, product and shopper experiences. Success is measured by achieving sales goals, boosting RSA recommendation and increasing in-store share. We understand the power of the last three feet and know how to convert shoppers to customers.

  • RSA training: We’ll train your retail sales associates on new product launches, product info and how to effectively engage and close sales with prospective shoppers and massively lift sales on that product line. Don’t take chances with your store associates’ knowledge and confidence of the product info. We’ll guarantee you lift!”
  • Retail staffing
  • Customer product demonstrations
  • Side by side selling
  • Merchandising
  • Data collection and reporting

Digital Ear Solution

Improve sales rep performance and customer experience Record and listen in to any customer interaction in the field!

Benefits

  • Ensure reps follow script more accurately and consistently
  • Reduce product misrepresentation
  • Improve compliance
  • Reduce in-field management and mystery shopping costs
  • Improve consumer experience
  • Improve overall rep performance

“This intercept is recorded for quality
enhancement and training purposes.”

Kiosk Concept Design + Build

Let us take the work off your desk when it comes to concept creation for your next activation. Large or small, from airports to campuses, we’ll work with you to develop a concept brief. Then the magic happens! We create bespoke activation concepts for the audience and location. Following this, we’ll build the kiosk and experience, thereby bringing it to life. Also, please don’t sweat the logistics; we store, move, assemble and disassemble the kiosk experience in any location, anytime

Real-time Data Collection

Don’t guess if your campaign was a success…Prove it !

Our Trakstarr technology accurately and silently tracks all live customer impressions and engagements in real-time. Using sensors and cell phone signals, powerful data is at your fingertips. Track customer traffic, impressions and engagements to fully understand your event performance and conversion rates. This technology can be deployed almost anywhere, anytime.

B2B Sales Solutions

Creating strategy, insights, and results-focused execution.

We create B2B sales marketing support programs that give you both the flexibility and results you need. Our highly skilled Inside Sales Agents and Area Sales Managers know how to build relationships, create strategies and design communications that drive close. Our professional approach, CRM tools and performance management systems will ensure transparency, accuracy and results. We build teams you will be proud to call your own.

  • Inside Sales support
  • Lead generation
  • Account development
  • New business development
  • Trade shows, conferences and associations

Costco Roadshows

We all know Costco is one of North America’s best retailers to sell and promote inside of. Knewsales has been successfully connected with Costco for many years, and we activate ‘Roadshows’ year-round across Canada and the US. We’ll take your product sales inside of Costco to the next level, by not only placing super motivated, professional and knowledgeable brand ambassadors at the roadshows, but we’ll also take care of all logistics between shows, continent-wide!

If you’re looking to boost your roadshow presence and results inside of Costco, let us bring you the results you want!

Contact Our USA Office

Contact Our Canada Office

Contact Our UK Office